‘Super-consumers’ drive profits

‘Super consumers’ – just 10% of all consumers – spearhead profitability in any category, driving an estimated 30% of sales and more than 50% of profits, according to an analysis by Nielsen across 140 categories globally.

‘Super consumers’ – just 10% of all consumers – spearhead profitability in any category, driving an estimated 30% of sales and more than 50% of profits, according to an analysis by Nielsen across 140 categories globally.


  • Megosztom