Radio can build brands

Advertisers have traditionally seen radio as an activation medium but its flexibility – enhanced by its current multi-platform status – means it can play a broader and more ambitious role for brands, an industry figure has argued.

Advertisers have traditionally seen radio as an activation medium but its flexibility – enhanced by its current multi-platform status – means it can play a broader and more ambitious role for brands, an industry figure has argued.


  • Megosztom