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news
To beef up in marketing, Salesforce will buy Krux for $340M in cash, up to $750M overall

Salesforce is making yet another acquisition, once again to build out its footprint in marketing and adtech. The company has just confirmed that it is buying Krux, a company that tracks traffic (“data signatures”) across multiple devices — e.g. desktop, mobile, tablet, set-top — and channels — display, social, search, video. In a statement to the SEC,... >>>

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Viewers prefer ad-supported TV

Despite the rapid adoption of Netflix, Amazon Prime and other video streaming services, a new study has found that the majority of TV viewers (53%) say they prefer free TV, where they “pay” by viewing ads. Despite the rapid adoption of Netflix, Amazon Prime and other video streaming services, a new study has found that... >>>

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Facebook’s New App Doesn’t Do Much — And That’s On Purpose

It’s a stripped-down version of Messenger for low-bandwidth connections and older phones It’s a stripped-down version of Messenger for low-bandwidth connections and older... >>>

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Apple ordered to pay patent troll VirnetX $302.4M in latest ruling

Apple’s prolonged patent battle with VirnetX was believed to be coming to an end back in August, but a new ruling out of an east Texas court this week brings bad news for Apple… Apple’s prolonged patent battle with VirnetX was believed to be coming to an end back in August, but a new ruling... >>>

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ING plans to shed 7,000 jobs, invest in digital platform

ING Groep (INGA.AS) plans to shed 7,000 jobs and invest heavily in its digital platforms to achieve annual savings of 900 million euros ($1 billion) by 2021, the Netherlands’ largest financial services company said on Monday. ING Groep (INGA.AS) plans to shed 7,000 jobs and invest heavily in its digital platforms to achieve annual savings... >>>

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YouTube-TV lines blur

More and more people are watching YouTube videos on TV sets and TV programming on YouTube, as the lines between different types of online video consumption become increasingly blurred. More and more people are watching YouTube videos on TV sets and TV programming on YouTube, as the lines between different types of online video consumption... >>>

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Salesforce tries to block Microsoft's LinkedIn acquisition

Microsoft made a splash earlier this year when it announced the largest acquisition in its history, signing an agreement to buy LinkedIn for $26.2 billion. But now, Salesforce is trying to convince the European Union to block the deal. Microsoft made a splash earlier this year when it announced the largest acquisition in its history,... >>>

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CBS, Viacom reunion could lift both after media upheaval

leven years ago, media mogul Sumner Redstone declared “the age of the conglomerate is over” as he prepared to split old-school broadcaster CBS from the fast-growing Viacom Inc cable networks and the Paramount film studio. leven years ago, media mogul Sumner Redstone declared “the age of the conglomerate is over” as he prepared to split... >>>

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USA TODAY's Editorial Board: Trump is 'unfit for the presidency'

In the 34-year history of USA TODAY, the Editorial Board has never taken sides in the presidential race. Instead, we’ve expressed opinions about the major issues and haven’t presumed to tell our readers, who have a variety of priorities and values, which choice is best for them. Because every presidential race is different, we revisit... >>>

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$1bn threat to pay TV

Pay TV companies could lose close to $1bn in revenues in the next 12 months as a growing number of consumers choose to “cut the cord”, a new study has calculated. Pay TV companies could lose close to $1bn in revenues in the next 12 months as a growing number of consumers choose to “cut... >>>

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Where do record labels stand in music’s ‘streaming wars’?

Apple Music is signing exclusivity deals with musicians, paying for music videos, giving artists a huge platform in return, while Spotify continues to grow in power and influence. But where does this leave record labels, and are they being phased out of the process? Apple Music is signing exclusivity deals with musicians, paying for music... >>>

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Facebook, Amazon, Google, IBM and Microsoft come together to create historic Partnership on AI

The world’s largest technology companies hold the keys to some of the largest databases on our planet. Much like goods and coins before it, data is becoming an important currency for the modern world. The data’s value is rooted in its applications to artificial intelligence. Whichever company owns the data, effectively owns AI. Right now that means companies like Facebook,... >>>

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CBS and Viacom, Long Split, Will Be Told to Consider Reuniting

A month after a bitter fight over Viacom’s leadership was settled, the company may find itself pressed to reunite with its corporate sibling, CBS. A month after a bitter fight over Viacom’s leadership was settled, the company may find itself pressed to reunite with its corporate sibling,... >>>

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Google announces Neural Machine Translation to improve Google Translate

The Google Neural Machine Translation system ‘surpasses’ the results of all other machine-translation solutions currently available, with GNMT now being used for Chinese-to-English translations. The Google Neural Machine Translation system ‘surpasses’ the results of all other machine-translation solutions currently available, with GNMT now being used for Chinese-to-English... >>>

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Facebook Pushes Advertisers to Look Beyond Views and Likes

Speaking to advertising executives on Tuesday, Facebook Inc. executives downplayed controversy over the company’s miscalculation of a video metric and called for ad buyers to focus on metrics tied to business outcomes. Speaking to advertising executives on Tuesday, Facebook Inc. executives downplayed controversy over the company’s miscalculation of a video metric and called for ad... >>>

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Rio Olympics Gives Nike a Sales Boost

The Rio Summer Olympics helped give Nike the golden performance it needed. The Rio Summer Olympics helped give Nike the golden performance it... >>>

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Elon Musk's Mars plan involves giant reusable rockets, spaceships flying 100 people

SpaceX Chief Executive Elon Musk envisions a fleet of 1,000 spaceships embarking en masse for Mars, establishing a self-sustaining colony of as many as 1 million people and turning humans into a multiplanetary species within 40 to 100 years. SpaceX Chief Executive Elon Musk envisions a fleet of 1,000 spaceships embarking en masse for Mars, establishing a self-sustaining... >>>

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IAB updates ad unit portfolio

The overhaul of the IAB’s standard ad unit portfolio, announced yesterday, not only addresses the need to reach consumers across multiple devices with new technologies but also takes the opportunity to retire some earlier formats. The overhaul of the IAB’s standard ad unit portfolio, announced yesterday, not only addresses the need to reach consumers across... >>>

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