U.S. cigarette maker Reynolds American is seeking a higher price from British American Tobacco after rejecting its $47 billion takeover offer, a source familiar with the situation told Reuters. U.S. cigarette maker Reynolds American is seeking a higher price from British American Tobacco after rejecting its $47 billion takeover offer, a source familiar with the... >>>
Some 72% of UK consumers are expected to share Christmas-related content online this festive season, but marketers should be aware that there will be four sharing spikes, or hotspots, besides Black Friday and Cyber Monday. Some 72% of UK consumers are expected to share Christmas-related content online this festive season, but marketers should be aware... >>>
Mark Zuckerberg still thinks it’s “extremely unlikely” that Facebook swayed the presidential election — but he acknowledged that the social networking site has work to do when it comes to hoaxes on the platform. Mark Zuckerberg still thinks it’s “extremely unlikely” that Facebook swayed the presidential election — but he acknowledged that the social networking... >>>
American Apparel LLC filed its second bankruptcy in just over a year on Monday, weighed down by intense competitive pressures facing U.S. teen retailers and a rocky relationship with its founder. American Apparel LLC filed its second bankruptcy in just over a year on Monday, weighed down by intense competitive pressures facing... >>>
The South Korean smartphone maker said Monday that it would buy U.S. auto-parts supplier Harman International Industries Inc., based in Stamford, Conn., for $8 billion in an all-cash deal that instantly makes Samsung a major player in the world of automotive technology. The South Korean smartphone maker said Monday that it would buy U.S. auto-parts... >>>
Combining product placement with a commercial run during the same TV show may have “beneficial synergies” for brands, according to a study published in the Journal of Advertising Research (JAR). Combining product placement with a commercial run during the same TV show may have “beneficial synergies” for brands, according to a study published in the... >>>
In the aftermath of the U.S. Presidential election, Facebook founder Mark Zuckerberg took the stage at Techonomy16 to address concerns that the company didn’t do enough to stop the proliferation of fake news on News Feed. In the aftermath of the U.S. Presidential election, Facebook founder Mark Zuckerberg took the stage at Techonomy16 to address concerns... >>>
IMAX confirmed today that it has a $50 million Virtual Reality fund in place to develop a pilot of at least 25 interactive VR content experiences it plans to open in malls and multiplexes over the next three years, as reported by The Hollywood Reporter. IMAX confirmed today that it has a $50 million Virtual... >>>
The rise of digital media is causing real trouble for Mouse House CEO Bob Iger The rise of digital media is causing real trouble for Mouse House CEO Bob... >>>
As news of Donald Trump’s election victory sinks in, industry figures around the world have begun assessing the implications, with “uncertainty” the word on many people’s lips and polling techniques under fire. As news of Donald Trump’s election victory sinks in, industry figures around the world have begun assessing the implications, with “uncertainty” the word... >>>
Sony’s PlayStation Vue is adjusting its lineup of television channels and dumping Comedy Central, MTV, Nickelodeon and other Viacom-owned television networks. Sony’s PlayStation Vue is adjusting its lineup of television channels and dumping Comedy Central, MTV, Nickelodeon and other Viacom-owned television... >>>
Viacom, the owner of MTV, Comedy Central, and Nickelodeon, reported lower-than-expected quarterly revenue on Wednesday, weighed down by lower domestic advertising sales and the absence of hit movie releases at its Paramount film studio. Viacom, the owner of MTV, Comedy Central, and Nickelodeon, reported lower-than-expected quarterly revenue on Wednesday, weighed down by lower domestic advertising... >>>
For many months, Twitter has been trying to reshape itself as a growing social media service. That attempt now includes reshaping the company’s top ranks. For many months, Twitter has been trying to reshape itself as a growing social media service. That attempt now includes reshaping the company’s top... >>>
Amazon’s move into private label products appears to be paying off as a new analysis finds these competing with category leaders or even becoming the online category leader. Amazon’s move into private label products appears to be paying off as a new analysis finds these competing with category leaders or even becoming the online category... >>>
Facebook is launching another Snapchat clone, a standalone ephemeral picture and video messaging app — complete with face-distorting masks — that looks almost identical to Snapchat. Facebook is launching another Snapchat clone, a standalone ephemeral picture and video messaging app — complete with face-distorting masks — that looks almost identical to... >>>
Airbnb Inc.’s claim that it’s just a conduit for user-generated content was rejected by a judge who said the company may not be able to duck a San Francisco law punishing it when hosts book units that aren’t registered with the city. Airbnb Inc.’s claim that it’s just a conduit for user-generated content was rejected... >>>
Alphabet Inc. pushed out two managers on its drone-delivery project amid infighting on its team, according to people familiar with the situation, casting the program’s future in uncertainty and marking the latest setback for a Google sister company. Alphabet Inc. pushed out two managers on its drone-delivery project amid infighting on its team, according to... >>>
An extra $55m, at least, has been spent on political advertising on TV and radio in the two weeks before the US presidential election, but media companies are now having to prepare themselves for a potentially very different post-election landscape where audiences are expected to decline. An extra $55m, at least, has been spent on... >>>