In an effort to restore some consumer goodwill after the discontinuation of the Galaxy Note 7, Samsung ran full page apology ads in three major US daily newspapers today. The letters, which appeared in Monday editions of The Wall Street Journal, The New York Times, and The Washington Post, were aimed at English-speaking consumers, according... >>>
News Corp swung to a loss in its September quarter amid a challenging print advertising environment for its newspaper unit and foreign currency headwinds. News Corp swung to a loss in its September quarter amid a challenging print advertising environment for its newspaper unit and foreign currency... >>>
Using radio in the media mix can improve overall campaign effectiveness by increasing a brand’s mental availability, new research has suggested. Using radio in the media mix can improve overall campaign effectiveness by increasing a brand’s mental availability, new research has... >>>
Samsung first revealed its latest smartwatch, the Gear S3 at IFA 2016 in Berlin, and it happens to come in two variants, the Gear S3 Classic and the Gear S3 Frontier. The South Korean company put both variants up for pre-order in the UK, a couple of weeks back and both variants happen to be out of stock... >>>
Blizzard and DeepMind have created an open test environment within the StarCraft II game for artificial intelligence researchers to use worldwide. Blizzard and DeepMind have created an open test environment within the StarCraft II game for artificial intelligence researchers to use... >>>
Minions, the impish fire hydrant-shaped yellow misfits who exist to serve the world’s most evil villains, would appear to be unlikely mascots for corporate synergy at Comcast, one of the world’s largest media conglomerates. Minions, the impish fire hydrant-shaped yellow misfits who exist to serve the world’s most evil villains, would appear to be unlikely... >>>
Findings in the latest issue of the Journal of Advertising Research (JAR) offer advertisers some quantitative insights on one of marketing’s most vexing – and longest standing – concerns: what is the ideal length of a television spot? Findings in the latest issue of the Journal of Advertising Research (JAR) offer advertisers some quantitative insights... >>>
After more than three years of development, Dell will unveil its version of the Surface Studio early next year. After more than three years of development, Dell will unveil its version of the Surface Studio early next... >>>
CBS Corp., which operates the nation’s #1 primetime network, said Thursday its third-quarter net income rose 21% as pay-TV distributors paid higher fees for its programming. CBS Corp., which operates the nation’s #1 primetime network, said Thursday its third-quarter net income rose 21% as pay-TV distributors paid higher fees for its... >>>
Expectations were already incredibly low for GoPro this go around and yet somehow the company managed to eclipse even the worst fears of analysts. The company’s stock trading was halted prior to the release of results that missed revenue expectations by 23 percent and nearly $75 million. Expectations were already incredibly low for GoPro this go around and yet somehow... >>>
Spending on mobile advertising in the US soared 89% to $15.5bn in the first half of 2016, representing nearly half (47%) of total internet advertising revenue, according to the latest figures from the Interactive Advertising Bureau (IAB). Spending on mobile advertising in the US soared 89% to $15.5bn in the first half of 2016, representing... >>>
Instagram wants you to shop without always having to interrupt your scrolling with a browser window. That’s why today it will start showing shoppable tags on photos from 20 retail brands like Kate Spade and JackThreads to iOS users in the US. Instagram wants you to shop without always having to interrupt your scrolling with... >>>
Uber is rolling out a major redesign of its app today — the most significant update since 2012. The changes, which are only for users and not drivers, are supposed to offer a much cleaner interface, less confusion around which service to request, and shortcut options to frequent destinations. Uber is rolling out a major... >>>
In fighting a lawsuit filed by the former professional wrestler Hulk Hogan, Gawker Media lost nearly everything — the verdict, its founder, its independence — but it maintained its resolute conviction that it would win on appeal. In fighting a lawsuit filed by the former professional wrestler Hulk Hogan, Gawker Media lost nearly everything —... >>>
Twitter is upping its chatbot game. To better help brands converse with users and offer customer support, the company is launching two new products that will help answer basic questions and address complaints. The features announced today let companies partner with nearly a dozen third-party services to build automated-message systems specific to each brand. Twitter... >>>
If it weren’t for Pokémon Go, augmented reality might have stayed another forlorn futurist technology the public paid little attention to. Instead, the AR mobile game from developer Niantic Labs, a former Google subsidiary, catapulted the technology to hundreds of millions of smartphone owners around the world. Now a few months after the game’s launch,... >>>
Amazon is ready to enlarge its presence in Asia. Months after it pumped $3 billion into its India business and a week after it quietly introduced its Prime service in China, plans for its entry into Southeast Asia next year have surfaced. Amazon is ready to enlarge its presence in Asia. Months after it pumped $3 billion into its... >>>