When Google acquired YouTube in 2006 for $1.65 billion, it was considered a pricey gamble, one made with the belief that an online service known for pirated videos and vapid user-generated content could appeal to major advertisers. When Google acquired YouTube in 2006 for $1.65 billion, it was considered a pricey gamble, one made with... >>>
A transatlantic coalition of advertising trade bodies, agencies, global brands and media companies has released new guidance to help the industry improve the standards of desktop and mobile ads. A transatlantic coalition of advertising trade bodies, agencies, global brands and media companies has released new guidance to help the industry improve the standards of desktop... >>>
Apple has finalized a deal to acquire Workflow today — a tool that lets you hook together apps and functions within apps in strings of commands to automate tasks. We’ve been tracking this one for a while but were able to confirm just now that the ink on the deal is drying as we speak.... >>>
Nike Inc. reported better-than-expected earnings for the third quarter, but analysts call the beat “low quality” because it was based on factors like lower expenses rather than higher revenue. Nike Inc. reported better-than-expected earnings for the third quarter, but analysts call the beat “low quality” because it was based on factors like lower expenses rather... >>>
Starbucks CEO Howard Schultz quite literally handed the keys to the company to his successor on Wednesday. Reaching into his pocket during the company’s meeting of annual shareholders, Schultz plucked the door key to Seattle’s Pike Place Market store, the company’s original location, and handed it to president and chief operating officer Kevin Johnson, who will officially succeed Schultz... >>>
As Google comes under intense scrutiny about the placement of ads on inappropriate websites, a new study has increased the pressure with a claim that ads served on commercial TV VoD are cheaper than on YouTube or Facebook. As Google comes under intense scrutiny about the placement of ads on inappropriate websites, a new study... >>>
In the past month, both Apple and Samsung have refreshed their flagship tablets for the first time since 2014. A lot has changed in the space in the intervening years — mostly for the worse, as overall sales have continued to slip. In Q4 of last year, IDC reported that shipments had dropped 20 percent,... >>>
The U.S. home-sharing giant is adopting the name “Aibiying” in China, one that translates as “welcome each other with love,” as it doubles investment in the country and triples its local workforce to serve the world’s largest population of travelers. The U.S. home-sharing giant is adopting the name “Aibiying” in China, one that translates as... >>>
On Tuesday, the US Department of Homeland Security announced the introduction of an electronic device ban for select flights coming from 10 airports in the Middle East and Africa. On Tuesday, the US Department of Homeland Security announced the introduction of an electronic device ban for select flights coming from 10 airports in the Middle... >>>
Advertisers seeking to make an impact on Snapchat, the messaging app, should keep their content short, fast-paced and “hyper-visual”, according to a leading executive from Snap Inc. Advertisers seeking to make an impact on Snapchat, the messaging app, should keep their content short, fast-paced and “hyper-visual”, according to a leading executive from Snap... >>>
After releasing it in November last year and making it available only to users in the US, Instagram later introduced live broadcasting on Instagram Stories for users worldwide in January this year. The live video feature allowed users to go live for its followers to see real-time feed via the social app, but it disappeared... >>>
Walmart has long been trying to rewrite the e-commerce playbook. The retail giant’s ambitions have taken a new turn, though — it has formed an internal venture arm that it is calling Store No. 8. Walmart has long been trying to rewrite the e-commerce playbook. The retail giant’s ambitions have taken a new turn, though... >>>
Middle Eastern airlines said they’re moving to comply with new orders from President Donald Trump barring passengers from carrying large electronic devices onto U.S.-bound flights. Middle Eastern airlines said they’re moving to comply with new orders from President Donald Trump barring passengers from carrying large electronic devices onto U.S.-bound... >>>
Following the decisions by Facebook and YouTube to allow the Media Ratings Council (MRC) to audit their advertising metrics, pressure is growing on other digital platforms to follow suit. Following the decisions by Facebook and YouTube to allow the Media Ratings Council (MRC) to audit their advertising metrics, pressure is growing on other digital platforms... >>>
Google GOOGL +0.28% likes big smartphones. Until the Nexus 6P, every Google smartphone was bigger than its predecessor but now that trend looks back on course as a potentially massive new Pixel 2 has been uncovered… Google GOOGL +0.28% likes big smartphones. Until the Nexus 6P, every Google smartphone was bigger than its predecessor but... >>>
Britain’s Vodafone Group (VOD.L) and Idea Cellular (IDEA.NS) agreed on Monday to merge their Indian operations to create the country’s biggest telecoms business in a bid to contest a brutal price war sparked by new rival Reliance. Britain’s Vodafone Group (VOD.L) and Idea Cellular (IDEA.NS) agreed on Monday to merge their Indian operations to create... >>>
Jeff Jones, the president of Uber, is quitting the car-hailing company after less than a year. The move by the No. 2 exec, said sources, is directly related to the multiple controversies there, including explosive charges of sexism and sexual harassment. Jeff Jones, the president of Uber, is quitting the car-hailing company after less than... >>>
Even though Snapchat has more than 150m users and recently listed with a market valuation of $25bn, it seems advertisers prefer to allocate their budgets to Instagram by some distance. Even though Snapchat has more than 150m users and recently listed with a market valuation of $25bn, it seems advertisers prefer to allocate their budgets... >>>