Adobe, at their annual digital summit last week, called on the attendees to remake the world through digital experiences. Around the same time, brands like AT&T boycotted YouTube and Google for featuring their ads alongside hate speech and other questionable content. This incident reveals the pervasiveness and inescapability of digital experience. Adobe, at their annual digital... >>>
Tesla Inc. set a record for deliveries and production in the first quarter, beating analysts’ estimates as Chief Executive Officer Elon Musk prepares to begin building the Model 3 in July. Tesla Inc. set a record for deliveries and production in the first quarter, beating analysts’ estimates as Chief Executive Officer Elon Musk prepares to... >>>
Palmer Luckey, a founder of the virtual-reality technology company Oculus, has left Facebook three years after the social network acquired his company for close to $3 billion. Palmer Luckey, a founder of the virtual-reality technology company Oculus, has left Facebook three years after the social network acquired his company for close to $3... >>>
Amazon has had an amazing run-up in value. The stock is up 17% year to date, and 46% over the last 12 months. By comparison, Berkshire has risen 3.1% this year and Microsoft has risen 5.6% – while the S&P 500 is up 5.8%. Due to this greater value increase, Jeff Bezos has become the... >>>
Many of America’s biggest corporations including Apple Inc. and Wal-Mart Stores Inc. are sticking by their pledges to fight climate change even as President Donald Trump guts his predecessor’s environmental policies. Many of America’s biggest corporations including Apple Inc. and Wal-Mart Stores Inc. are sticking by their pledges to fight climate change even as President... >>>
The New York Times has used advertising to help create a “long-term view” about its brand – a goal with particular significance at a time of challenges both from a revenue perspective and from President Trump. The New York Times has used advertising to help create a “long-term view” about its brand – a goal... >>>
In its biggest change in a decade, Facebook is evolving from text and link-focused sharing to the visual communication format it admits “Snapchat has really pioneered.” In its biggest change in a decade, Facebook is evolving from text and link-focused sharing to the visual communication format it admits “Snapchat has really... >>>
From the outside, Chapter 11 bankruptcy can look like an almost magical process. A company previously laden down with borrowings gets to discharge its liabilities and emerge seemingly unscathed. From the outside, Chapter 11 bankruptcy can look like an almost magical process. A company previously laden down with borrowings gets to discharge its liabilities and emerge seemingly... >>>
Congress sent proposed legislation to President Trump on Tuesday that wipes away landmark online privacy protections, the first salvo in what is likely to become a significant reworking of the rules governing Internet access in an era of Republican dominance. Congress sent proposed legislation to President Trump on Tuesday that wipes away landmark online privacy... >>>
Newsbrands are delivering long-term effects for advertisers which are important to brand success such as profit and penetration, according to marketing effectiveness expert Peter Field. Newsbrands are delivering long-term effects for advertisers which are important to brand success such as profit and penetration, according to marketing effectiveness expert Peter... >>>
Yesterday U.K. government ministers once again called for social media companies to do more to combat terrorism. “There should be no place for terrorists to hide,” said Home Secretary Amber Rudd, speaking on the BBC’s Andrew Marr program. Yesterday U.K. government ministers once again called for social media companies to do more to combat terrorism. “There... >>>
SpaceX and Tesla CEO Elon Musk is backing a brain-computer interface venture called Neuralink, according to The Wall Street Journal. The company, which is still in the earliest stages of existence and has no public presence whatsoever, is centered on creating devices that can be implanted in the human brain, with the eventual purpose of... >>>
Last Sunday in Palm Springs, Calif., Jeffrey P. Bezos, the chief executive of Amazon, climbed into the cockpit of a 13-foot robot and began flailing his arms as though warming up for a workout, causing the robot’s enormous appendages to mimic his movements. Last Sunday in Palm Springs, Calif., Jeffrey P. Bezos, the chief executive... >>>
Coca-Cola Co. Global Chief Marketing Officer Marcos de Quinto, who led a significant marketing overhaul of the company’s flagship soda brand with the 15-month old “Taste the Feeling” campaign, is leaving the company as the beverage giant overhauls its marketing leadership structure under its new CEO. Coca-Cola Co. Global Chief Marketing Officer Marcos de Quinto,... >>>
When it was released last fall, Samsung’s Galaxy Note 7 was the hottest Android phone the world had ever seen. Unfortunately though, the Galaxy Note 7 was literally the hottest Android phone the world had ever seen. A poor battery design caused dozens of phones to explode while being charged — and in some cases, while unplugged... >>>
When The Guardian was made aware this month that some of its advertisements were appearing on YouTube videos from extremists, it quickly pulled its marketing across Google. That move, prompted by reporting in The Times of London, began a broader advertiser exodus that has now extended to the United States, amid concern that the technology... >>>
Tesla is preparing for its biggest year ever. In the next six months, it will launch the $35,000 Model 3 mass-market car, and, over the course of 2017, the investment community will find out whether Elon Musk’s company can live up to its new business model as a vertically integrated energy firm, after its 2016... >>>
American consumers are open to new technologies, such as artificial intelligence and the Internet of Things, but brands operating in this field must tread carefully or risk a backlash, a new report has revealed. American consumers are open to new technologies, such as artificial intelligence and the Internet of Things, but brands operating in this... >>>