Ryanair, the low-cost airline, focuses its marketing efforts on SEO and content marketing in order to drive traffic to its website rather than higher cost activities that are open to fraud and which deliver questionable metrics, its CMO has said. Ryanair, the low-cost airline, focuses its marketing efforts on SEO and content marketing in order... >>>
Microsoft hasn’t had a great time with mobile. While we can debate whether or not Windows Phone is finally dead, Microsoft is certainly ready to move on. After missing the mobile boat, Microsoft is now trying to sneak onto iOS and Android devices like a stealthy submarine. We’ve seen the company focus on iOS and... >>>
Airline and travel-industry groups are quietly expressing concern about a plan under consideration by U.S. security authorities to prohibit passengers from carrying their laptop computers into the cabin on flights from Europe. Airline and travel-industry groups are quietly expressing concern about a plan under consideration by U.S. security authorities to prohibit passengers from carrying their... >>>
Call centres are under threat, a new study suggests, as chatbots redefine the customer service industry, with healthcare and banking sectors set to reap the greatest rewards from staffing reductions. Call centres are under threat, a new study suggests, as chatbots redefine the customer service industry, with healthcare and banking sectors set to reap the... >>>
Google announced today that it’s acquiring Owlchemy Labs, the VR-focused studio that created Job Simulator and Rick and Morty: Virtual Rick-ality. Owlchemy will keep releasing VR games for multiple platforms, but with backing from Google — similar to Tilt Brush studio Skillman & Hackett, which Google acquired in 2015. “We have a slate of original... >>>
Five years after building out its datacentre in Reno, Nevada, Apple has said it will construct a $1 billion expansion that will provide 100 new jobs in the region, also buying a downtown lot for a new shipping facility. Five years after building out its datacentre in Reno, Nevada, Apple has said it will construct... >>>
Facebook has been bent on copying Snapchat ever since the social media giant tried unsuccessfully in 2013 to buy what was then an ephemeral photo-messaging app. Facebook has been bent on copying Snapchat ever since the social media giant tried unsuccessfully in 2013 to buy what was then an ephemeral photo-messaging... >>>
A majority of marketers intend to increase spending on public relations both internally and externally over the next five years, as the discipline takes a more important role within the marketing mix, a new report shows. A majority of marketers intend to increase spending on public relations both internally and externally over the next five... >>>
A decline in subscribers and higher programming costs at cash-cow ESPN weighed on shares of Walt Disney Co (DIS.N) on Tuesday, overshadowing a quarterly profit that topped Wall Street estimates. A decline in subscribers and higher programming costs at cash-cow ESPN weighed on shares of Walt Disney Co (DIS.N) on Tuesday, overshadowing a quarterly profit... >>>
The $150 device fits between your sheet and mattress to measure such things as total sleep time, resting heart rate and respiration rate. The $150 device fits between your sheet and mattress to measure such things as total sleep time, resting heart rate and respiration... >>>
U.S. millennials and Gen Zs aren’t entirely replacing their Snapchat addiction with Instagram Stories, according to a dozen studies and surveys commissioned or collected by TechCrunch. U.S. millennials and Gen Zs aren’t entirely replacing their Snapchat addiction with Instagram Stories, according to a dozen studies and surveys commissioned or collected by... >>>
Brands that integrate advanced technologies and proprietary data to create personalized experiences are enjoying revenue increases of 6-10%, or two to three times faster than brands who do not, new research reveals. Brands that integrate advanced technologies and proprietary data to create personalized experiences are enjoying revenue increases of 6-10%, or two to three times... >>>
Uber has created a new research unit in Toronto with plans to employ dozens of engineers there to focus on developing artificial intelligence for driverless vehicles, as its legal fight with Alphabet Inc.’s Waymo over the alleged theft of Google technology drags on. Uber has created a new research unit in Toronto with plans to employ dozens... >>>
Apple’s market capitalization briefly crossed the $800 billion threshold for the first time on Monday, marking another major milestone for the world’s most valuable company. Apple’s market capitalization briefly crossed the $800 billion threshold for the first time on Monday, marking another major milestone for the world’s most valuable... >>>
In an era of information saturation, when cable news seems ubiquitous and Twitter posts stream forth uninterrupted, local television still holds a powerful grip on the American consciousness. And the Sinclair Broadcast Group just tightened its grasp. In an era of information saturation, when cable news seems ubiquitous and Twitter posts stream forth uninterrupted, local... >>>
YouTube is ramping up its efforts to expand the amount of original content it offers, with plans to release more than 40 original shows and movies over the next year. YouTube is ramping up its efforts to expand the amount of original content it offers, with plans to release more than 40 original shows and... >>>
Amazon and Apple may have reached a truce. The tech giants, who are increasingly competing for customers’ time, eyeballs and money, are close to an agreement to bring an Amazon video app to Apple’s Apple TV set-top box, according to people familiar with the two companies. Amazon and Apple may have reached a truce. The... >>>
The Sinclair Broadcast Group may not have much name recognition outside its home base near Baltimore, but the company is poised to control more than a third of the country’s local television stations. The Sinclair Broadcast Group may not have much name recognition outside its home base near Baltimore, but the company is poised to... >>>