Traditional brand positioning, which assumes a static view of consumer perceptions, is a “flawed construct” and brands should recognise instead that today’s business environment requires an understanding of the concept of motion. Traditional brand positioning, which assumes a static view of consumer perceptions, is a “flawed construct” and brands should recognise instead that today’s business... >>>
Video-game executives headed for the annual E3 gathering in Los Angeles next week are looking a lot smarter than their counterparts in other corners of the entertainment industry. Video-game executives headed for the annual E3 gathering in Los Angeles next week are looking a lot smarter than their counterparts in other corners of the entertainment... >>>
A decades-long supermarket battle in Europe is moving to the U.S., adding to the competitive pressure in an industry embroiled in a deflation-fueled price war. A decades-long supermarket battle in Europe is moving to the U.S., adding to the competitive pressure in an industry embroiled in a deflation-fueled price... >>>
Facing accusations that Uber executives turned a blind eye to sexual harassment and other corporate misbehavior, the ride-hailing service’s board moved on Sunday to shake up the company’s leadership, ahead of the release this week of an investigation’s findings on its troubled culture. Facing accusations that Uber executives turned a blind eye to sexual harassment... >>>
The growth of ecommerce and an associated focus on the shopper across devices and channels means there is increasing demand to coalesce brand budgets with trade budgets, according to a new study. The growth of ecommerce and an associated focus on the shopper across devices and channels means there is increasing demand to coalesce brand... >>>
About 2,100 jobs are on the chopping block as Verizon prepares to combine Yahoo and AOL for a digital advertising offensive. About 2,100 jobs are on the chopping block as Verizon prepares to combine Yahoo and AOL for a digital advertising... >>>
SoftBank Group Corp said it would buy two firms that build walking robots from Google’s parent company, Alphabet Inc, adding to the Japanese company’s growing artificial intelligence portfolio. SoftBank Group Corp said it would buy two firms that build walking robots from Google’s parent company, Alphabet Inc, adding to the Japanese company’s growing artificial intelligence... >>>
Amazon’s decision to go after lower-income customers with a discounted Prime membership has puzzled some industry experts, but it could turn out to be a brilliant strategy. Amazon’s decision to go after lower-income customers with a discounted Prime membership has puzzled some industry experts, but it could turn out to be a brilliant... >>>
With both Google and Apple taking steps to introduce ad blocking features to their browsers, the tech giants are not only addressing the current concerns of users but also potentially changing the way the web works. With both Google and Apple taking steps to introduce ad blocking features to their browsers, the tech giants are... >>>
For the multiple times Apple executives mentioned “machine learning” at the company’s developers conference Monday, they also emphasized an older theme that could be more important: Unified software. For the multiple times Apple executives mentioned “machine learning” at the company’s developers conference Monday, they also emphasized an older theme that could be more important: Unified... >>>
After a successful launch of its Spectacles device in the US, Snapchat is now offering the camera-enabled glasses for sale in Europe where customers can buy them from bright yellow vending machines, known as Snapbots. After a successful launch of its Spectacles device in the US, Snapchat is now offering the camera-enabled glasses for sale... >>>
In an interview today with Bloomberg TV, Apple CEO Tim Cook said customers will be “blown away” by the experience of the HomePod. In an interview today with Bloomberg TV, Apple CEO Tim Cook said customers will be “blown away” by the experience of the... >>>
Pull your gaze from Nintendo’s bedazzling Switch for a moment and consider Sony’s now widespread PlayStation 4. Console sales have in general outperformed the most buoyant analyst and pundit prognostications. Not merely because of Nintendo’s overnight dark horse, or its scarce as hen’s teeth NES Classic. Sony’s PlayStation 4 is having some belt-notching moments of... >>>
Shares of Google parent Alphabet Inc. passed $1,000 six days after Amazon.com Inc. crossed the same threshold, showing the sustained investor confidence that tech giants can outmatch older companies. Shares of Google parent Alphabet Inc. passed $1,000 six days after Amazon.com Inc. crossed the same threshold, showing the sustained investor confidence that tech giants can... >>>
Just a fifth (20%) of news readers in the UK are confident that the news they consume is real and a full 70% want social media companies to take more responsibility about the growing fake news phenomenon. Just a fifth (20%) of news readers in the UK are confident that the news they consume is... >>>
Anything Uber can do, Waymo — Alphabet’s self-driving car company that was spun off from Google — can apparently do too. BuzzFeed News reports that Waymo is testing its own autonomous truck technology, a year after Uber purchased trucking startup Otto and kicked off its own self-driving semi venture. Anything Uber can do, Waymo —... >>>
Even if you had been allowed to kick the tires as the world’s largest airplane was rolled out for the first time Wednesday, it might have taken you a while. Even if you had been allowed to kick the tires as the world’s largest airplane was rolled out for the first time Wednesday, it might... >>>
Walmart’s newest tactic in its fight against online giant Amazon: enlisting its employees to deliver online orders on their way home from work. Walmart’s newest tactic in its fight against online giant Amazon: enlisting its employees to deliver online orders on their way home from... >>>