Needs in the 21st century are mostly satisfied, and there is no such thing as an untouched category, therefore new brands must aim to create fame at launch and capitalise on a sense of shared excitement. Needs in the 21st century are mostly satisfied, and there is no such thing as an untouched category, therefore... >>>
The Interactive Advertising Bureau’s Tech Lab recently released a blueprint of sorts that, in theory, would prevent another Methbot from happening. The Interactive Advertising Bureau’s Tech Lab recently released a blueprint of sorts that, in theory, would prevent another Methbot from... >>>
Facebook Inc (FB.O) has signed deals with millennial-focused news and entertainment creators Vox Media, BuzzFeed, ATTN, Group Nine Media and others to make shows for its upcoming video service, which will feature long and short-form content with ad breaks, according to several sources familiar with the situation. Facebook Inc (FB.O) has signed deals with millennial-focused... >>>
Rocket Lab said it has successfully test-launched a rocket into space from a remote area of New Zealand’s North Island. Rocket Lab said it has successfully test-launched a rocket into space from a remote area of New Zealand’s North... >>>
Advertisers in the US are looking to simplify their agency compensation practices, according to a new report which finds a shift away from the use of fees and incentives, in part because of transparency issues. Advertisers in the US are looking to simplify their agency compensation practices, according to a new report which finds a... >>>
Facebook has pushed back its plan to launch original video content until late summer, Recode reports. Facebook has pushed back its plan to launch original video content until late summer, Recode... >>>
Ikea’s smart light bulbs will answer to voice commands starting this summer. The company announced in a Swedish-language press release that its smart lighting product line, called Trådfri, will work with Amazon Alexa, Google Assistant, and Apple Siri and HomeKit. Ikea’s smart light bulbs will answer to voice commands starting this summer. The company announced... >>>
Uber said Tuesday that it had made a mistake in the way it calculated its commissions, at a cost of tens of millions of dollars to its New York drivers, and the company vowed to correct the practice and make the drivers whole for the lost earnings. Uber said Tuesday that it had made a... >>>
Newspapers ought to be well placed to capitalise on recent brand safety concerns but they could end up losing out as new research shows their mobile sites take longer to load than most people are prepared to wait. Newspapers ought to be well placed to capitalise on recent brand safety concerns but they could end... >>>
HP refreshed four of its high-end notebooks and convertibles on Monday, including a resurrection of the Envy 13 notebook that originally made its debut back in 2009 at the dawn of the Envy lineup. HP refreshed four of its high-end notebooks and convertibles on Monday, including a resurrection of the Envy 13 notebook that originally... >>>
The job of Ford’s new CEO won’t be easy: He will have to shore up the 114-year-old company’s traditional auto business, but also invest in self-driving cars and other projects that could one day make that business obsolete. The job of Ford’s new CEO won’t be easy: He will have to shore up the 114-year-old... >>>
Relationships are important to how you make decisions, the famous CEO has learned in his not-running-for-president journey. Relationships are important to how you make decisions, the famous CEO has learned in his not-running-for-president... >>>
Despite lingering concerns among publishers that their affiliate marketing revenue expectations have not been met, nearly nine-in-ten (86%) expect to maintain or increase their spend in the future, a new survey has found. Despite lingering concerns among publishers that their affiliate marketing revenue expectations have not been met, nearly nine-in-ten (86%) expect to maintain or... >>>
We’re coming up on the end of the busiest season in tech — the month-and-a-half stretch where the biggest companies in the market reveal their grand visions for the next 12 months at their annual mega-conference events. We’re coming up on the end of the busiest season in tech — the month-and-a-half stretch where the... >>>
Swiss voters backed the government’s plan to provide billions of dollars in subsidies for renewable energy, ban new nuclear plants and help bail out struggling utilities in a binding referendum on Sunday. Swiss voters backed the government’s plan to provide billions of dollars in subsidies for renewable energy, ban new nuclear plants and help bail... >>>
In a shake-up reflecting the pressures on the American auto industry, Ford Motor is replacing its chief executive, Mark Fields, according to officials briefed on the move. In a shake-up reflecting the pressures on the American auto industry, Ford Motor is replacing its chief executive, Mark Fields, according to officials briefed on the... >>>
Influencer marketing needs a radical rethink, away from big-name vloggers who deliver reach, and toward micro-influencers, who often enjoy greater engagement and could have a far greater impact on attitude and behaviour, an industry figure has argued. Influencer marketing needs a radical rethink, away from big-name vloggers who deliver reach, and toward micro-influencers, who often... >>>
Google has always used its annual I/O conference to connect to developers in its sprawling empire. It announces new tools and initiatives, sprinkles in a little hype, and then tells those watching: choose us, and together we’ll go far. But while in previous years this message has been directed at coders working with Android and... >>>