Ford Motor Co (F.N) said on Tuesday it will move some production of its Focus small car to China and import the vehicles to the United States in a long-term bet on low oil prices and stable U.S.-China trade relations despite recent tensions. Ford Motor Co (F.N) said on Tuesday it will move some production... >>>
Most audience behaviours in most media can be captured and reported but economic and political factors frequently hamper the adoption of more accurate measurement methods, an industry figure has argued. Most audience behaviours in most media can be captured and reported but economic and political factors frequently hamper the adoption of more accurate measurement methods,... >>>
One of the biggest limitations of current virtual reality technology — whether you’re talking about Samsung’s mobile Gear VR or a full home system like the Oculus Rift — is resolution. And progress toward solving this problem is slow, because companies making VR headsets are at the mercy of advances in display technology. One of... >>>
Snap signed a $100 million deal with Time Warner on Monday to create as many as 10 original shows for its disappearing-message app. Snap signed a $100 million deal with Time Warner on Monday to create as many as 10 original shows for its disappearing-message... >>>
Boeing (BA.N) unveiled a new version of its bestselling 737 aircraft on Monday, injecting life into a faltering civil aviation market as French President Emmanuel Macron flew in to open the world’s biggest air show in Paris. Boeing (BA.N) unveiled a new version of its bestselling 737 aircraft on Monday, injecting life into a faltering... >>>
McDonald’s has sponsored the Olympic Games for more than 40 years, but now the global restaurant chain is ending its association with the International Olympic Committee’s TOP partnership with immediate effect. McDonald’s has sponsored the Olympic Games for more than 40 years, but now the global restaurant chain is ending its association with the International... >>>
YouTube has struggled for years with videos that promote offensive viewpoints but do not necessarily violate the company’s guidelines for removal. Now it is taking a new approach: Bury them. YouTube has struggled for years with videos that promote offensive viewpoints but do not necessarily violate the company’s guidelines for removal. Now it is taking... >>>
Amazon isn’t hard to predict if you follow the company’s machinations. The strategy has always been to earn market share at the cost of profit, and then innovate to peak efficiency, regardless of the human cost. Once you’ve obliterated the competition, you can charge whatever you want. Once you’ve replaced people with robots, you have... >>>
Brands interested in pursuing “identity-based marketing” should consider emerging best practices in areas like data scrutiny and consumer privacy, a paper in the Journal of Advertising Research (JAR) has argued. Brands interested in pursuing “identity-based marketing” should consider emerging best practices in areas like data scrutiny and consumer privacy, a paper in the Journal of... >>>
Nike Inc. wants to be more nimble on its feet. The sneaker maker said Thursday that it plans to focus on the hottest-selling sneakers, slash the number of styles it offers and sell more shoes directly to customers online as part of a restructuring in which it also will cut about 1,400 jobs. Nike Inc.... >>>
Shares of Snap Inc dropped 4.9 percent on Thursday to their initial public offering price, highlighting investors’ loss of confidence in the social media company that faces fierce competition from Facebook. Shares of Snap Inc dropped 4.9 percent on Thursday to their initial public offering price, highlighting investors’ loss of confidence in the social media... >>>
Nestlé SA put its U.S. confectionery business up for sale, looking to shed its Butterfinger and Crunch candy bars as it grapples with how to cater to U.S. consumers’ increasing demand for healthy snacks. Nestlé SA put its U.S. confectionery business up for sale, looking to shed its Butterfinger and Crunch candy bars as it... >>>
Eight in ten US consumers expect to be able to make a purchase directly from a brand, according to new research, emphasising the need for brands to offer a robust direct-to-consumer e-commerce experience as part of an overall digital strategy. Eight in ten US consumers expect to be able to make a purchase directly from... >>>
Google is turning Drive into a much more robust backup tool. Soon, instead of files having to live inside of the Drive folder, Google will be able to monitor and backup files inside of any folder you point it to. That can include your desktop, your entire documents folder, or other more specific locations. Google... >>>
Foxconn may choose Wisconsin for its proposed factory in the US, which would be a first for the Taiwan-based iPhone and electronics manufacturer. Foxconn may choose Wisconsin for its proposed factory in the US, which would be a first for the Taiwan-based iPhone and electronics... >>>
Cinema offers an increasingly unique opportunity to engage a captive audience who have paid to pay attention, delivering more positive experience than any other AV channel, a new WARC Best Practice paper argues. Cinema offers an increasingly unique opportunity to engage a captive audience who have paid to pay attention, delivering more positive experience than... >>>
At E3 on Sunday, Microsoft finally pulled back the curtain on its secretive Project Scorpio hardware, which is now known as the Xbox One X. At $499, it will be the premium option in the Xbox lineup, delivering more power than any console before it when it launches on Nov. 7. At E3 on Sunday,... >>>
General Electric, the 125-year-old industrial giant whose jet engines propel air travelers around the globe and whose electrical generators light millions of households, declared on Monday that it would be installing its first new leader in 16 years. General Electric, the 125-year-old industrial giant whose jet engines propel air travelers around the globe and whose... >>>