Amazon isn’t hard to predict if you follow the company’s machinations. The strategy has always been to earn market share at the cost of profit, and then innovate to peak efficiency, regardless of the human cost. Once you’ve obliterated the competition, you can charge whatever you want. Once you’ve replaced people with robots, you have... >>>
Brands interested in pursuing “identity-based marketing” should consider emerging best practices in areas like data scrutiny and consumer privacy, a paper in the Journal of Advertising Research (JAR) has argued. Brands interested in pursuing “identity-based marketing” should consider emerging best practices in areas like data scrutiny and consumer privacy, a paper in the Journal of... >>>
Nike Inc. wants to be more nimble on its feet. The sneaker maker said Thursday that it plans to focus on the hottest-selling sneakers, slash the number of styles it offers and sell more shoes directly to customers online as part of a restructuring in which it also will cut about 1,400 jobs. Nike Inc.... >>>
Shares of Snap Inc dropped 4.9 percent on Thursday to their initial public offering price, highlighting investors’ loss of confidence in the social media company that faces fierce competition from Facebook. Shares of Snap Inc dropped 4.9 percent on Thursday to their initial public offering price, highlighting investors’ loss of confidence in the social media... >>>
Nestlé SA put its U.S. confectionery business up for sale, looking to shed its Butterfinger and Crunch candy bars as it grapples with how to cater to U.S. consumers’ increasing demand for healthy snacks. Nestlé SA put its U.S. confectionery business up for sale, looking to shed its Butterfinger and Crunch candy bars as it... >>>
Eight in ten US consumers expect to be able to make a purchase directly from a brand, according to new research, emphasising the need for brands to offer a robust direct-to-consumer e-commerce experience as part of an overall digital strategy. Eight in ten US consumers expect to be able to make a purchase directly from... >>>
Google is turning Drive into a much more robust backup tool. Soon, instead of files having to live inside of the Drive folder, Google will be able to monitor and backup files inside of any folder you point it to. That can include your desktop, your entire documents folder, or other more specific locations. Google... >>>
Foxconn may choose Wisconsin for its proposed factory in the US, which would be a first for the Taiwan-based iPhone and electronics manufacturer. Foxconn may choose Wisconsin for its proposed factory in the US, which would be a first for the Taiwan-based iPhone and electronics... >>>
Cinema offers an increasingly unique opportunity to engage a captive audience who have paid to pay attention, delivering more positive experience than any other AV channel, a new WARC Best Practice paper argues. Cinema offers an increasingly unique opportunity to engage a captive audience who have paid to pay attention, delivering more positive experience than... >>>
At E3 on Sunday, Microsoft finally pulled back the curtain on its secretive Project Scorpio hardware, which is now known as the Xbox One X. At $499, it will be the premium option in the Xbox lineup, delivering more power than any console before it when it launches on Nov. 7. At E3 on Sunday,... >>>
General Electric, the 125-year-old industrial giant whose jet engines propel air travelers around the globe and whose electrical generators light millions of households, declared on Monday that it would be installing its first new leader in 16 years. General Electric, the 125-year-old industrial giant whose jet engines propel air travelers around the globe and whose... >>>
Traditional brand positioning, which assumes a static view of consumer perceptions, is a “flawed construct” and brands should recognise instead that today’s business environment requires an understanding of the concept of motion. Traditional brand positioning, which assumes a static view of consumer perceptions, is a “flawed construct” and brands should recognise instead that today’s business... >>>
Video-game executives headed for the annual E3 gathering in Los Angeles next week are looking a lot smarter than their counterparts in other corners of the entertainment industry. Video-game executives headed for the annual E3 gathering in Los Angeles next week are looking a lot smarter than their counterparts in other corners of the entertainment... >>>
A decades-long supermarket battle in Europe is moving to the U.S., adding to the competitive pressure in an industry embroiled in a deflation-fueled price war. A decades-long supermarket battle in Europe is moving to the U.S., adding to the competitive pressure in an industry embroiled in a deflation-fueled price... >>>
Facing accusations that Uber executives turned a blind eye to sexual harassment and other corporate misbehavior, the ride-hailing service’s board moved on Sunday to shake up the company’s leadership, ahead of the release this week of an investigation’s findings on its troubled culture. Facing accusations that Uber executives turned a blind eye to sexual harassment... >>>
The growth of ecommerce and an associated focus on the shopper across devices and channels means there is increasing demand to coalesce brand budgets with trade budgets, according to a new study. The growth of ecommerce and an associated focus on the shopper across devices and channels means there is increasing demand to coalesce brand... >>>
About 2,100 jobs are on the chopping block as Verizon prepares to combine Yahoo and AOL for a digital advertising offensive. About 2,100 jobs are on the chopping block as Verizon prepares to combine Yahoo and AOL for a digital advertising... >>>
SoftBank Group Corp said it would buy two firms that build walking robots from Google’s parent company, Alphabet Inc, adding to the Japanese company’s growing artificial intelligence portfolio. SoftBank Group Corp said it would buy two firms that build walking robots from Google’s parent company, Alphabet Inc, adding to the Japanese company’s growing artificial intelligence... >>>