New rules around gender stereotyping are set to be introduced after a report by the Advertising Standards Authority (ASA) found advertising affects people’s expectations of how others should “look or behave” according to their gender. New rules around gender stereotyping are set to be introduced after a report by the Advertising Standards Authority (ASA) found... >>>
Australian retailers are ahead in the AI game, with 65% agreeing their organisations have a clearly defined AI marketing strategy. Australian retailers are ahead in the AI game, with 65% agreeing their organisations have a clearly defined AI marketing... >>>
Liberty Global and TPG Growth, the middle market and growth equity platform of alternative asset firm TPG, will launch a global television production and distribution studio to be called Platform One Media. Liberty Global and TPG Growth, the middle market and growth equity platform of alternative asset firm TPG, will launch a global television production... >>>
Liberty Media’s F1 marketing challenge is to get the next generation into the walled garden. By the managing director of Cake. Liberty Media’s F1 marketing challenge is to get the next generation into the walled garden. By the managing director of... >>>
With Sainsbury’s and Cadbury moving away from Fairtrade in favour of their own ethical promises and questions over Tesco’s plans, what must brands do to ensure consumer trust doesn’t disappear too? With Sainsbury’s and Cadbury moving away from Fairtrade in favour of their own ethical promises and questions over Tesco’s plans, what must brands do... >>>
The US pay-TV market started 2017 with a slight decline. The US pay-TV market started 2017 with a slight... >>>
Many marketers are struggling to adapt their content for different media destinations and geographical locations, according to research from the CMO Council, the executive network. Many marketers are struggling to adapt their content for different media destinations and geographical locations, according to research from the CMO Council, the executive... >>>
Facebook’s Oculus just reduced the price on the Rift, the company’s premium VR headset, to $399. Suddenly, it’s more affordable than the PlayStation VR. Facebook’s Oculus just reduced the price on the Rift, the company’s premium VR headset, to $399. Suddenly, it’s more affordable than the PlayStation... >>>
Google won its fight against a 1.12 billion-euro ($1.3 billion) French tax bill after a court rejected claims the search-engine giant abused loopholes to avoid paying its fair share. Google won its fight against a 1.12 billion-euro ($1.3 billion) French tax bill after a court rejected claims the search-engine giant abused loopholes to avoid paying its fair... >>>
Activist groups and internet companies from Google to Facebook and Netflix united to defend net neutrality Wednesday from a rollback of protections proposed by the Federal Communications Commission. But what exactly is net neutrality, and why are some of the biggest companies in the world trying to protect it? Activist groups and internet companies from... >>>
The past year has seen a surge in the use of the native advertising format and a dip in programmatic advertising as advertisers react to brand safety concerns, a study suggests. The past year has seen a surge in the use of the native advertising format and a dip in programmatic advertising as advertisers react... >>>
Snap stock has fallen below its IPO price of $17 for the first time, roughly four months after the maker of Snapchat went public in March. Snap stock has fallen below its IPO price of $17 for the first time, roughly four months after the maker of Snapchat went public in... >>>
Warren Buffett on Monday donated roughly $3.17 billion of Berkshire Hathaway Inc stock to the Bill & Melinda Gates Foundation and four family charities, his largest contribution in a more than decade-long plan to give away his fortune. Warren Buffett on Monday donated roughly $3.17 billion of Berkshire Hathaway Inc stock to the Bill &... >>>
There is a move by a collection of America’s newspapers–largely newspapers that is–to seek anti-trust exemption so that they can negotiate as a group against Facebook and Google. The argument is that the two tech firms now dominate the online advertising market and if the newspapers are to survive to produce that democratically important public... >>>
Uber, the beleaguered ride-sharing platform, has gained more millennial customers at a faster rate than any other company in the US over the past year. Uber, the beleaguered ride-sharing platform, has gained more millennial customers at a faster rate than any other company in the US over the past... >>>
When Google released their Chrome browser and Android operating system in September 2008, Microsoft held about 78% of the global desktop browser market, and iOS and SymbianOS combined controlled about 75% of the global mobile operating system market. Look how that turned out. Today Google is the dominant technology in both areas with Chrome holding 59.49%... >>>
Royal Jordanian and Kuwait Airways are the latest Middle East carriers to be exempted from an in-cabin ban on laptops and other large electronic devices on flights to the United States. Royal Jordanian and Kuwait Airways are the latest Middle East carriers to be exempted from an in-cabin ban on laptops and other large electronic... >>>
As magazine media become increasingly defined by content rather than platform, media planners need to rethink their role in the media mix, an industry figure argues. As magazine media become increasingly defined by content rather than platform, media planners need to rethink their role in the media mix, an industry figure... >>>