• Marketing
      • Brand
      • BTL
      • CSR
      • PR
      • Reklám
      • Sportbiznisz
      • Országmárka
    • Média
      • Print
      • Web
      • Mobil
      • Karrier
      • Bulvár
      • Out of home
      • Szabályozás
      • Tv/Rádió
    • Biznisz
    • Archív
    • Futurology by OMD
  • hírlevél

news
McDonald's pulls out of Olympics sponsorship

McDonald’s has sponsored the Olympic Games for more than 40 years, but now the global restaurant chain is ending its association with the International Olympic Committee’s TOP partnership with immediate effect. McDonald’s has sponsored the Olympic Games for more than 40 years, but now the global restaurant chain is ending its association with the International... >>>

news
YouTube Sets New Policies to Curb Extremist Videos

YouTube has struggled for years with videos that promote offensive viewpoints but do not necessarily violate the company’s guidelines for removal. Now it is taking a new approach: Bury them. YouTube has struggled for years with videos that promote offensive viewpoints but do not necessarily violate the company’s guidelines for removal. Now it is taking... >>>

news
Booting Up: Amazon reinventing retail

Amazon isn’t hard to predict if you follow the company’s machinations. The strategy has always been to earn market share at the cost of profit, and then innovate to peak efficiency, regardless of the human cost. Once you’ve obliterated the competition, you can charge whatever you want. Once you’ve replaced people with robots, you have... >>>

news
How brands can pursue 'identity-based marketing'

Brands interested in pursuing “identity-based marketing” should consider emerging best practices in areas like data scrutiny and consumer privacy, a paper in the Journal of Advertising Research (JAR) has argued. Brands interested in pursuing “identity-based marketing” should consider emerging best practices in areas like data scrutiny and consumer privacy, a paper in the Journal of... >>>

news
Nike to slash sneaker styles and 1,400 jobs in company shake-up

Nike Inc. wants to be more nimble on its feet. The sneaker maker said Thursday that it plans to focus on the hottest-selling sneakers, slash the number of styles it offers and sell more shoes directly to customers online as part of a restructuring in which it also will cut about 1,400 jobs. Nike Inc.... >>>

news
Snap sinks to IPO price for first time since market debut

Shares of Snap Inc dropped 4.9 percent on Thursday to their initial public offering price, highlighting investors’ loss of confidence in the social media company that faces fierce competition from Facebook. Shares of Snap Inc dropped 4.9 percent on Thursday to their initial public offering price, highlighting investors’ loss of confidence in the social media... >>>

news
Nestlé exploring sale of U.S. confectionery unit

Nestlé SA put its U.S. confectionery business up for sale, looking to shed its Butterfinger and Crunch candy bars as it grapples with how to cater to U.S. consumers’ increasing demand for healthy snacks. Nestlé SA put its U.S. confectionery business up for sale, looking to shed its Butterfinger and Crunch candy bars as it... >>>

news
Brands need a DTC strategy

Eight in ten US consumers expect to be able to make a purchase directly from a brand, according to new research, emphasising the need for brands to offer a robust direct-to-consumer e-commerce experience as part of an overall digital strategy. Eight in ten US consumers expect to be able to make a purchase directly from... >>>

news
Google Drive will soon back up your entire computer

Google is turning Drive into a much more robust backup tool. Soon, instead of files having to live inside of the Drive folder, Google will be able to monitor and backup files inside of any folder you point it to. That can include your desktop, your entire documents folder, or other more specific locations. Google... >>>

news
Apple supplier Foxconn may build plant in Wisconsin: Report

Foxconn may choose Wisconsin for its proposed factory in the US, which would be a first for the Taiwan-based iPhone and electronics manufacturer. Foxconn may choose Wisconsin for its proposed factory in the US, which would be a first for the Taiwan-based iPhone and electronics... >>>

news
Cinema offers a unique opportunity

Cinema offers an increasingly unique opportunity to engage a captive audience who have paid to pay attention, delivering more positive experience than any other AV channel, a new WARC Best Practice paper argues. Cinema offers an increasingly unique opportunity to engage a captive audience who have paid to pay attention, delivering more positive experience than... >>>

news
Xbox One X vs. PS4 Pro: Which 4K Console Reigns Supreme?

At E3 on Sunday, Microsoft finally pulled back the curtain on its secretive Project Scorpio hardware, which is now known as the Xbox One X. At $499, it will be the premium option in the Xbox lineup, delivering more power than any console before it when it launches on Nov. 7. At E3 on Sunday,... >>>

news
A Stagnant General Electric Will Replace C.E.O. Jeff Immelt

General Electric, the 125-year-old industrial giant whose jet engines propel air travelers around the globe and whose electrical generators light millions of households, declared on Monday that it would be installing its first new leader in 16 years. General Electric, the 125-year-old industrial giant whose jet engines propel air travelers around the globe and whose... >>>

news
Brands must embrace the concept of motion

Traditional brand positioning, which assumes a static view of consumer perceptions, is a “flawed construct” and brands should recognise instead that today’s business environment requires an understanding of the concept of motion. Traditional brand positioning, which assumes a static view of consumer perceptions, is a “flawed construct” and brands should recognise instead that today’s business... >>>

news
Extra Lives: What's Driving the Surge in Video-Game Business

Video-game executives headed for the annual E3 gathering in Los Angeles next week are looking a lot smarter than their counterparts in other corners of the entertainment industry. Video-game executives headed for the annual E3 gathering in Los Angeles next week are looking a lot smarter than their counterparts in other corners of the entertainment... >>>

news
European Grocery Rivalry Expands to U.S. as Aldi, Lidl Bulk Up

A decades-long supermarket battle in Europe is moving to the U.S., adding to the competitive pressure in an industry embroiled in a deflation-fueled price war. A decades-long supermarket battle in Europe is moving to the U.S., adding to the competitive pressure in an industry embroiled in a deflation-fueled price... >>>

news
Uber Weighs Leave of Absence for Chief Executive

Facing accusations that Uber executives turned a blind eye to sexual harassment and other corporate misbehavior, the ride-hailing service’s board moved on Sunday to shake up the company’s leadership, ahead of the release this week of an investigation’s findings on its troubled culture. Facing accusations that Uber executives turned a blind eye to sexual harassment... >>>

news
Trade and brand marketing move closer together

The growth of ecommerce and an associated focus on the shopper across devices and channels means there is increasing demand to coalesce brand budgets with trade budgets, according to a new study. The growth of ecommerce and an associated focus on the shopper across devices and channels means there is increasing demand to coalesce brand... >>>

Hírlevél feliratkozás

  • marketing
  • média
  • biznisz
  • archív
  • Állás
  • Archív
  • Biznisz
  • Futurology by OMD
  • Kutatás
  • Marketing
    • Brand
    • BTL
    • CSR
    • Országmárka
    • PR
    • Reklám
    • Sportbiznisz
  • Média
    • Bulvár
    • Karrier
    • Mobil
    • Print
    • Szabályozás
    • Tv/Rádió
    • Web
  • news
Szeretnél leghamarabb értelsülni híreinkről?
Íratkozz fel hírlevelünkre!
Kövess minket
a Facebookon is!
Copyright © 2017 Médiahírek Kft.
  • Előfizetés
  • Médiaajánlat
  • Impresszum
  • Adatvédelem
  • Kapcsolat
  • Adatkezelési tájékoztató
Kedves Látogató! Tájékoztatjuk, hogy a honlap felhasználói élmény fokozásának érdekében sütiket alkalmazunk. A honlapunk használatával ön a tájékoztatásunkat tudomásul veszi.ElfogadomBővebben...