Wall Street’s main regulator said on Tuesday that initial coin offerings (ICOs), a means of crowdfunding for blockchain technology companies, should be subject to the same safeguards required in traditional securities sales. Wall Street’s main regulator said on Tuesday that initial coin offerings (ICOs), a means of crowdfunding for blockchain technology companies, should be subject... >>>
Neuroscience can offer a range of powerful insights into creative effectiveness, as shown by an analysis of popular Super Bowl spots conducted by Nielsen Consumer Neuroscience. Neuroscience can offer a range of powerful insights into creative effectiveness, as shown by an analysis of popular Super Bowl spots conducted by Nielsen Consumer... >>>
Less than a day after it agreed to put $2 billion into Southeast Asia’s Grab alongside Didi, now SoftBank is being linked with an investment in Uber, the U.S. firm that rivals those two aforementioned ride-sharing companies. Less than a day after it agreed to put $2 billion into Southeast Asia’s Grab alongside Didi, now... >>>
A Wisconsin company called Three Square Market is going to offer employees implantable chips to open doors, buy snacks, log in to computers, and use office equipment like copy machines. Participating employees will have the chips, which use near field communication (NFC) technology, implanted between their thumb and forefinger. A Wisconsin company called Three Square... >>>
Several major advertisers revolted against YouTube in March, saying they would pause or even cancel their YouTube advertising because the company was placing ads on obscene or hateful videos whose content was decidedly brand-unfriendly. But all those pulled ads appear to have had little effect on the revenue of YouTube’s parent company, Alphabet. Several major... >>>
Hulu’s OTT live TV service will be available on the Amazon Fire TV and Amazon Fire TV Stick. Hulu’s OTT live TV service will be available on the Amazon Fire TV and Amazon Fire TV... >>>
Jam3 and Warner Bros. create a co-op VR experience to promote Christopher Nolan’s latest film. Jam3 and Warner Bros. create a co-op VR experience to promote Christopher Nolan’s latest... >>>
Despite enjoying a high state of digital advancement, Australia is exhibiting slowing momentum in its digital evolution. Despite enjoying a high state of digital advancement, Australia is exhibiting slowing momentum in its digital... >>>
McDonald’s and its franchisees have picked seven agency groups to handle local advertising for the chain across the United States, Ad Age has learned. McDonald’s and its franchisees have picked seven agency groups to handle local advertising for the chain across the United States, Ad Age has... >>>
Strong demand from VOD clients has helped BBC Worldwide pass a £400 million internal revenue target one year early. Strong demand from VOD clients has helped BBC Worldwide pass a £400 million internal revenue target one year... >>>
Turning dreams into movies (and cars). Turning dreams into movies (and... >>>
Digital growth means overall marketing budgets are up but the IPA warns in its latest Bellwether report that economic and political headwinds will hit ad spend. Digital growth means overall marketing budgets are up but the IPA warns in its latest Bellwether report that economic and political headwinds will hit ad... >>>
More than half a year after the collapse of negotiations, German public broadcasters ARD and ZDF are talks with Discovery Networks Deutschland again regarding sublicences for the Olympic Games. More than half a year after the collapse of negotiations, German public broadcasters ARD and ZDF are talks with Discovery Networks Deutschland again regarding sublicences for... >>>
New rules around gender stereotyping are set to be introduced after a report by the Advertising Standards Authority (ASA) found advertising affects people’s expectations of how others should “look or behave” according to their gender. New rules around gender stereotyping are set to be introduced after a report by the Advertising Standards Authority (ASA) found... >>>
Australian retailers are ahead in the AI game, with 65% agreeing their organisations have a clearly defined AI marketing strategy. Australian retailers are ahead in the AI game, with 65% agreeing their organisations have a clearly defined AI marketing... >>>
Liberty Global and TPG Growth, the middle market and growth equity platform of alternative asset firm TPG, will launch a global television production and distribution studio to be called Platform One Media. Liberty Global and TPG Growth, the middle market and growth equity platform of alternative asset firm TPG, will launch a global television production... >>>
Liberty Media’s F1 marketing challenge is to get the next generation into the walled garden. By the managing director of Cake. Liberty Media’s F1 marketing challenge is to get the next generation into the walled garden. By the managing director of... >>>
With Sainsbury’s and Cadbury moving away from Fairtrade in favour of their own ethical promises and questions over Tesco’s plans, what must brands do to ensure consumer trust doesn’t disappear too? With Sainsbury’s and Cadbury moving away from Fairtrade in favour of their own ethical promises and questions over Tesco’s plans, what must brands do... >>>