Marketers habitually target advertising at people who are in the market for a product or service but understanding the “pre-triggers” that got them to that point may be a more effective way to create communications. Marketers habitually target advertising at people who are in the market for a product or service but understanding the “pre-triggers”... >>>
According to sources inside Apple’s upstream supply chain, the tech titan will ship 4.5 million units of the Apple Watch during the fourth calendar quarter of this year. At that pace, Apple will have delivered a total of 15 million units for all of 2017. The supply chain expects Apple to ship a total of... >>>
A revolution in warfare where killer robots, or autonomous weapons systems, are common in battlefields is about to start. A revolution in warfare where killer robots, or autonomous weapons systems, are common in battlefields is about to... >>>
Radio may be an audio medium but Global is successfully using video to increase both reach and revenue opportunities. Radio may be an audio medium but Global is successfully using video to increase both reach and revenue... >>>
Ever gotten tricked into clicking a fake play button on Facebook that opens a link instead of starting a video? I did, repeatedly, and wrote a story in 2014 titled “Yo Facebook, Ban Links With Fake Video Play Buttons”. Ever gotten tricked into clicking a fake play button on Facebook that opens a link instead... >>>
The auto industry is on the cusp of a huge transformation, with self-driving cars and ride-hailing services fundamentally changing the way society moves. The auto industry is on the cusp of a huge transformation, with self-driving cars and ride-hailing services fundamentally changing the way society... >>>
Global brands have made major changes, or are planning to make extensive changes, to their media governance practices across a wide range of areas, according to a new study. Global brands have made major changes, or are planning to make extensive changes, to their media governance practices across a wide range of areas, according to... >>>
Motorola doesn’t just want to make phone screens that are shatter-resistant… if it has its way, what cracks that do show up could be fixed on the spot. It recently applied for a patent on a phone screen whose shape memory polymer heals damage when you subject it to rapid changes in heat. The phone... >>>
After the horrific events in Charlottesville on Saturday that left three dead, 19 injured and the nation in shock over the violence of racist hate groups, Facebook deleted blog posts from a well-known white supremacist blog. After the horrific events in Charlottesville on Saturday that left three dead, 19 injured and the nation in shock over the violence... >>>
After President Trump accused Amazon on Wednesday morning of hurting local retailers and jobs by not paying taxes, the company’s shares dipped in premarket trading. After President Trump accused Amazon on Wednesday morning of hurting local retailers and jobs by not paying taxes, the company’s shares dipped in premarket... >>>
In the cluttered media world of the average consumer it can be difficult to achieve cut through, leading to a school of thought, across both traditional and digital media, that ‘less is more’ – for consumers and advertisers if not necessarily media owners. In the cluttered media world of the average consumer it can be... >>>
Sling TV is today rolling out desktop streaming of its live TV service. Subscribers can now watch using Google’s Chrome browser on Windows and macOS without any extra plugins, extensions, or add-ons. The Chrome version of Sling TV offers live programming for all the channels in your monthly package and also on-demand content. Sling TV... >>>
Amazon’s latest physical retail foray is called “Instant Pickup,” and it works as the name implies: Amazon shoppers can pick up orders for certain items within two minutes of making their purchase. The program is live at five college campuses including the University of California at Berkeley for now, and will expand to additional sites,... >>>
BuzzFeed News, the media company popular with millennials, has teamed up with Twitter to launch a new, live-streamed, weekday morning show. BuzzFeed News, the media company popular with millennials, has teamed up with Twitter to launch a new, live-streamed, weekday morning... >>>
Hardware developer Gamevice filed a lawsuit against Nintendo earlier this week, claiming that the design of the Nintendo Switch is too similar to its own products, and that it infringes on a patent that it holds. Hardware developer Gamevice filed a lawsuit against Nintendo earlier this week, claiming that the design of the Nintendo Switch... >>>
Netflix has signed Shonda Rhimes to a multi-year production deal, ending a 15-year relationship with ABC Studios that yielded hits from “Grey’s Anatomy” to “Scandal.” Netflix has signed Shonda Rhimes to a multi-year production deal, ending a 15-year relationship with ABC Studios that yielded hits from “Grey’s Anatomy” to... >>>
24 hours ago the cryptocurrency was trading below $3,700. About an hour ago it surged passed $4,000 and has no signs of stopping. It’s now trading around $4,135.00. For reference, a week ago Bitcoin hit an all-time high as it passed $3,000 for the first time. 24 hours ago the cryptocurrency was trading below $3,700.... >>>
Liverpool FC will sport Western Union, the global money transfer company, on its players’ shirt sleeves for the first time, as the financial services company plots its move to digital via corporate customers. Liverpool FC will sport Western Union, the global money transfer company, on its players’ shirt sleeves for the first time, as the... >>>