The number of air accidents and resulting fatalities dropped in 2015 from the previous year, and was well below the five-year average, the International Air Transport Association (IATA) said on Monday, making 2015 “an extraordinarily safe year”. The number of air accidents and resulting fatalities dropped in 2015 from the previous year, and was well... >>>
Ads could soon play a far larger role in a digital-content space now dominated by commercial-free services like Netflix and Amazon Prime, according to a leading observer from the Annenberg Center for the Digital Future. Ads could soon play a far larger role in a digital-content space now dominated by commercial-free services like Netflix and... >>>
Facebook says it’s testing a way for users to receive, read and respond to their SMS-based conversations in its Messenger application for mobile devices. The feature, which would be optional if broadly rolled out, could help to shift users away from their default texting application and see them increasing their time spent Facebook Messenger instead. Facebook... >>>
Pandora Media, the largest Internet radio service, is exploring a sale of the company, according to a person familiar with the matter, as losses pile up and online music competition mounts from Spotify and Apple. Pandora Media, the largest Internet radio service, is exploring a sale of the company, according to a person familiar with... >>>
Current strong demand for TV advertising means the networks should have a bigger and better upfront sales season this spring, according to CBS Chairman Leslie Moonves. Current strong demand for TV advertising means the networks should have a bigger and better upfront sales season this spring, according to CBS Chairman Leslie... >>>
Multi-screening is now so commonplace that the television can no longer lay claim to being the centre of attention in UK living rooms, according to a new survey. Multi-screening is now so commonplace that the television can no longer lay claim to being the centre of attention in UK living rooms, according to a new... >>>
Adobe Flash’s death march continues. Google announced Tuesday that beginning June 30, display ads built in Flash can no longer be uploaded to AdWords or DoubleClick Digital Marketing — it’s two biggest ad products. Adobe Flash’s death march continues. Google announced Tuesday that beginning June 30, display ads built in Flash can no longer be... >>>
Viacom and Walt Disney shares each touched 52-week lows on Wednesday as Wall Street refuses to believe that cord-cutting amid digital competition from the likes of Amazon.com, Netflix and others is much ado about nothing, no matter what executives at the major media conglomerates say. Viacom and Walt Disney shares each touched 52-week lows on Wednesday as... >>>
Twitter had a terrible, horrible, no good very bad earnings day, and unfortunately, the only thing that might save it is a time machine. The company announced that it saw zero growth in its total user count. Excluding SMS-only users, it actually declined from 307 million to 305 million users. That’s despite it launching and... >>>
US sports fans are using their mobile devices to view huge amounts of content, but marketers have yet to find the best way to take advantage of this trend. US sports fans are using their mobile devices to view huge amounts of content, but marketers have yet to find the best way to take advantage... >>>
There’s been plenty of speculation around the future of browser maker Opera, and now that looks like it will soon be resolved. Today the Norway-headquartered company confirmed that it has received a $1.2 billion acquisition offer from a group fronted by Chinese consumer tech companies Kunlun Tech and Qihoo 360. There’s been plenty of speculation around the future... >>>
The U.S. federal transport safety regulator is coming around to the view that rules could be updated so that computers in autonomous cars can be considered as drivers, but added that the rule-making could take some time. The U.S. federal transport safety regulator is coming around to the view that rules could be updated so... >>>
The turmoil engulfing Viacom deepened on Tuesday as weak earnings and continued concern over the company’s leadership sent shares down more than 21 percent, the lowest level in more than five years. The turmoil engulfing Viacom deepened on Tuesday as weak earnings and continued concern over the company’s leadership sent shares down more than 21... >>>
Advertising campaigns can become more memorable than the product or service they support if the media mix is not balanced correctly, a new study suggests. Advertising campaigns can become more memorable than the product or service they support if the media mix is not balanced correctly, a new study... >>>
The French data protection authority has ordered Facebook to stop some transfers of personal data of its users to the U.S. and to change the way it handles the data of users and non-users visiting its website. The French data protection authority has ordered Facebook to stop some transfers of personal data of its users... >>>
Star Wars was a force to be reckoned with for Hasbro. Star Wars was a force to be reckoned with for... >>>
Despite a boost from Cookie and Lucious, Rupert Murdoch‘s empire, 21st Century Fox, failed to hit the fiscal second-quarter revenue notes that Wall Street had hoped to hear. Despite a boost from Cookie and Lucious, Rupert Murdoch‘s empire, 21st Century Fox, failed to hit the fiscal second-quarter revenue notes that Wall Street had hoped to... >>>
The Super Bowl is over and the ads are being assessed, but just advertising at game time is an outdated approach, according to a leading industry figure, who argues that brands need to leverage data to create relevant “game day” content. The Super Bowl is over and the ads are being assessed, but just advertising... >>>