Newspapers and magazines require a more radical solution to drive change – look at the tech industry. Newspapers and magazines require a more radical solution to drive change – look at the tech... >>>
Turkey has closed down dozens of media outlets in a widening crackdown following the failed July 15 coup attempt. A major shake-up of the mililtary is expected on Thursday as well. Turkey has closed down dozens of media outlets in a widening crackdown following the failed July 15 coup attempt. A major shake-up of the... >>>
The Polish national commercial broadcaster Telewizja Polsat plans to launch a new sports channel on August 1. The Polish national commercial broadcaster Telewizja Polsat plans to launch a new sports channel on August... >>>
McDonald’s was the first brand to advertise on Pokémon Go and says the tie-up is part of its strategy to ensure it is involved with innovative and new marketing platforms. McDonald’s was the first brand to advertise on Pokémon Go and says the tie-up is part of its strategy to ensure it is involved with... >>>
Donald Trump’s campaign turned the online ad spending tables in June. The Republican presidential nominee’s campaign spent nearly four times as much on digital ads last month as the combined spending by Hillary Clinton and the Hillary Victory Fund, a joint fundraising committee of the campaign and the Democratic National Committee. Donald Trump’s campaign turned... >>>
German pay-TV broadcaster Sky Deutschland will launch an Ultra HD TV channel in autumn 2016. German pay-TV broadcaster Sky Deutschland will launch an Ultra HD TV channel in autumn... >>>
Using photoshopped pictures of celebrities, a Pakistani group started an online campaign to highlight the violence currently rocking Indian-administered Kashmir. In India, the group is accused of pro-Pakistan bias. Using photoshopped pictures of celebrities, a Pakistani group started an online campaign to highlight the violence currently rocking Indian-administered Kashmir. In India, the group is accused... >>>
Automaker Daimler is planning on extending the European footprint for its ride-hailing business MyTaxi by undertaking an all-share merger deal with UK firm Hailo, which will be announced as soon as this week, according to Reuters. Automaker Daimler is planning on extending the European footprint for its ride-hailing business MyTaxi by undertaking an all-share merger... >>>
Channel 5 is launching a new channel that will draw on content from My5, its on demand service of the same name. Channel 5 is launching a new channel that will draw on content from My5, its on demand service of the same... >>>
How will brands adapt to reflect the new female-led political climate, Sarah Golding asks. How will brands adapt to reflect the new female-led political climate, Sarah Golding... >>>
Google’s move to introduce parent company Alphabet last year means it is Apple that tops this year’s ranking of the brands most likely to thrive in the future, new research finds. Google’s move to introduce parent company Alphabet last year means it is Apple that tops this year’s ranking of the brands most likely to... >>>
French media company Vivendi will shut down its German subscription video-on-demand (SVOD) service Watchever on December 31, 2016. French media company Vivendi will shut down its German subscription video-on-demand (SVOD) service Watchever on December 31,... >>>
Dating app Tinder is expanding its reach, introducing a social feature that enables friends to make plans with each other and schedule events with up to three other users. Dating app Tinder is expanding its reach, introducing a social feature that enables friends to make plans with each other and schedule events with up to... >>>
Havas has launched its third media network, FullSix Media, which will incorporate the Forward Media network, which serves the Telefónica account. Havas has launched its third media network, FullSix Media, which will incorporate the Forward Media network, which serves the Telefónica... >>>
Samsung is hoping its marquee Olympics ad ‘The Anthem’ can break down geographic barriers as it pushes forward with its aim to adopt a ‘human focus’ in its marketing. Samsung is hoping its marquee Olympics ad ‘The Anthem’ can break down geographic barriers as it pushes forward with its aim to adopt a ‘human focus’... >>>
Pay-TV and paid video-on-demand (VOD) services achieved rising figures in terms of revenues, usage and number of offers in Germany in 2015. Pay-TV and paid video-on-demand (VOD) services achieved rising figures in terms of revenues, usage and number of offers in Germany in... >>>
Unilever has acquired subscription shaving service Dollar Shave Club, but does the move signal it is embracing disruption or has it been forced into a deal by a nimbler company moving into its market. Unilever has acquired subscription shaving service Dollar Shave Club, but does the move signal it is embracing disruption or has it... >>>
The car rental is offering Pokemon Go fans free rides from one end of Beantown to the other if they tweet during a one-hour time slot to @zipcar on Twitter. It’s a one-day offer. The car rental is offering Pokemon Go fans free rides from one end of Beantown to the other if they tweet... >>>