Marketers need to distinguish between the analytical task that is brand strategy and the more creative approach that brand positioning demands, according to an industry figure. Marketers need to distinguish between the analytical task that is brand strategy and the more creative approach that brand positioning demands, according to an industry... >>>
Microsoft has reduced the I-changed-my-mind period in Windows 10 by two-thirds, cutting it from 30 days to 10, the company confirmed. Microsoft has reduced the I-changed-my-mind period in Windows 10 by two-thirds, cutting it from 30 days to 10, the company... >>>
Apple has acquired Seattle-based machine learning and artificial intelligence startup Turi for around $200 million, Geekwire first reported, as it looks to battle Google, Amazon, and Facebook in the AI space. Apple has acquired Seattle-based machine learning and artificial intelligence startup Turi for around $200 million, Geekwire first reported, as it looks to battle Google,... >>>
Back in March, I suggested that Uber was poorly positioned to capitalize on China’s ride-hailing market. Uber was losing $1 billion a year in China and battling a profitable and well-connected local competitor in Didi Chuxing (formerly Didi Kuaidi) for market share. Therefore, I was unsurprised to learn last Monday that after two years and... >>>
Lego, the Danish toymaker, sees virtual reality as playing a central role in the “retailtainment” strategy it is rolling out across Asia around its Nexo Knights property. Lego, the Danish toymaker, sees virtual reality as playing a central role in the “retailtainment” strategy it is rolling out across Asia around its Nexo Knights... >>>
An Apple security chief unexpectedly announced the company will pay for vulnerabilities found in certain aspects of iOS and iCloud. The program is invitation only, and payouts will be based on severity and category. The top fees across five areas range from $25,000 to $200,000, but could be much lower. The announcement came during a... >>>
LinkedIn has likely ended with a bang its run as an independent company built upon a network of professionals, clearly beating out what Wall Street sought. LinkedIn has likely ended with a bang its run as an independent company built upon a network of professionals, clearly beating out what Wall Street... >>>
Seattle-based Amazon is unveiling its first branded cargo plane, one of 40 jetliners that will make up the e-commerce giant’s own air transportation network as it takes more control of its delivery process. Seattle-based Amazon is unveiling its first branded cargo plane, one of 40 jetliners that will make up the e-commerce giant’s own air... >>>
The marketing industry has a “blindspot” when it comes to younger consumers as it continues to associate the youth lifestyle with Millennials when it should actually be focused on Centennials, according to a leading industry figure. The marketing industry has a “blindspot” when it comes to younger consumers as it continues to associate the youth... >>>
YouTube Kids, the child-friendly version of YouTube’s service that launched last year and faced criticism for the way it handled advertisements, has today launched a version of the service that will offer parents the option to pay for an ad-free experience. Now, YouTube Kids will be bundled into the YouTube Red subscription program, a paid membership that offers... >>>
Publicis Groupe CEO Maurice Levy on Wednesday sent out a company-wide email acknowledging the departure of Saatchi Chairman Kevin Roberts, with whom he had “worked amicably together for 16 years,” before the board could decide his fate. Publicis Groupe CEO Maurice Levy on Wednesday sent out a company-wide email acknowledging the departure of Saatchi Chairman... >>>
Fox News may have lost its longtime leader Roger Ailes, but the channel’s brand identity won’t be changing under his replacement. Fox News may have lost its longtime leader Roger Ailes, but the channel’s brand identity won’t be changing under his... >>>
Digital technology is leading a creative renaissance as brands make the leap to ‘data-driven’ creativity, believes a senior agency-side innovation leader. Digital technology is leading a creative renaissance as brands make the leap to ‘data-driven’ creativity, believes a senior agency-side innovation... >>>
For a few glorious weeks, it seemed as though the makers of Pokémon Go could do no wrong. Sure, players were getting in trouble — for trespassing and taking out the game at inappropriate times. But Niantic, the developer behind the franchise was sitting fairly pretty. Now, less than a month after the game’s launch, it’s probably safe... >>>
Alphabet is a step closer to getting its proposed drone delivery service off the ground. Alphabet is a step closer to getting its proposed drone delivery service off the... >>>
A billion here, a billion there. For a couple of years, Uber Technologies Inc. steadily collected huge sums of capital every few months to fuel its worldwide expansion. A billion here, a billion there. For a couple of years, Uber Technologies Inc. steadily collected huge sums of capital every few months to fuel its worldwide... >>>
UK advertising expenditure is set to post only slightly lower growth in 2016 and 2017 than previously forecast, as the impact of the Brexit vote will not slow the ongoing trends in internet and mobile spending, according to the latest Advertising Association/Warc Expenditure Report data. UK advertising expenditure is set to post only slightly lower... >>>