Seattle-based Amazon is unveiling its first branded cargo plane, one of 40 jetliners that will make up the e-commerce giant’s own air transportation network as it takes more control of its delivery process. Seattle-based Amazon is unveiling its first branded cargo plane, one of 40 jetliners that will make up the e-commerce giant’s own air... >>>
The marketing industry has a “blindspot” when it comes to younger consumers as it continues to associate the youth lifestyle with Millennials when it should actually be focused on Centennials, according to a leading industry figure. The marketing industry has a “blindspot” when it comes to younger consumers as it continues to associate the youth... >>>
YouTube Kids, the child-friendly version of YouTube’s service that launched last year and faced criticism for the way it handled advertisements, has today launched a version of the service that will offer parents the option to pay for an ad-free experience. Now, YouTube Kids will be bundled into the YouTube Red subscription program, a paid membership that offers... >>>
Publicis Groupe CEO Maurice Levy on Wednesday sent out a company-wide email acknowledging the departure of Saatchi Chairman Kevin Roberts, with whom he had “worked amicably together for 16 years,” before the board could decide his fate. Publicis Groupe CEO Maurice Levy on Wednesday sent out a company-wide email acknowledging the departure of Saatchi Chairman... >>>
Fox News may have lost its longtime leader Roger Ailes, but the channel’s brand identity won’t be changing under his replacement. Fox News may have lost its longtime leader Roger Ailes, but the channel’s brand identity won’t be changing under his... >>>
Digital technology is leading a creative renaissance as brands make the leap to ‘data-driven’ creativity, believes a senior agency-side innovation leader. Digital technology is leading a creative renaissance as brands make the leap to ‘data-driven’ creativity, believes a senior agency-side innovation... >>>
For a few glorious weeks, it seemed as though the makers of Pokémon Go could do no wrong. Sure, players were getting in trouble — for trespassing and taking out the game at inappropriate times. But Niantic, the developer behind the franchise was sitting fairly pretty. Now, less than a month after the game’s launch, it’s probably safe... >>>
Alphabet is a step closer to getting its proposed drone delivery service off the ground. Alphabet is a step closer to getting its proposed drone delivery service off the... >>>
A billion here, a billion there. For a couple of years, Uber Technologies Inc. steadily collected huge sums of capital every few months to fuel its worldwide expansion. A billion here, a billion there. For a couple of years, Uber Technologies Inc. steadily collected huge sums of capital every few months to fuel its worldwide... >>>
UK advertising expenditure is set to post only slightly lower growth in 2016 and 2017 than previously forecast, as the impact of the Brexit vote will not slow the ongoing trends in internet and mobile spending, according to the latest Advertising Association/Warc Expenditure Report data. UK advertising expenditure is set to post only slightly lower... >>>
If you watch a lot of Facebook Live broadcasts, get ready to see some ads. If you watch a lot of Facebook Live broadcasts, get ready to see some... >>>
BMW AG pledged to remain the world’s leading luxury-car maker after being usurped by Mercedes-Benz in the first half, highlighting the importance of new models such as the revamped BMW 5-Series coming in 2017. BMW AG pledged to remain the world’s leading luxury-car maker after being usurped by Mercedes-Benz in the first half, highlighting the... >>>
McDonald’s, which is trying to shake its image for serving processed junk food, said Monday it’s eliminating some unpalatable ingredients from its most popular menu items. McDonald’s, which is trying to shake its image for serving processed junk food, said Monday it’s eliminating some unpalatable ingredients from its most popular menu... >>>
The Summer Olympics in London four years ago was the first time that brands launched digital-first campaigns on a global scale, but for this year’s event in Rio de Janeiro they are expected to use social in a deeper and more meaningful way. The Summer Olympics in London four years ago was the first time... >>>
Apple has urged the U.S. Supreme Court to rule against Samsung’s request to send a longstanding patent lawsuit between the two companies back to lower court for further proceedings, reports Reuters. Apple has urged the U.S. Supreme Court to rule against Samsung’s request to send a longstanding patent lawsuit between the two companies back to... >>>
Last week, Niantic Labs CEO John Hanke, the creator of Pokémon GO, hinted to FORBES that certain services that helped players locate creatures within the game may be shut down. He did not wait long to act. Last week, Niantic Labs CEO John Hanke, the creator of Pokémon GO, hinted to FORBES that certain services that helped players locate creatures... >>>
Delphi Automotive has agreed to form a consortium to operate six self-driving vehicles in Singapore, part of an Uber-style ride-hailing service that will allow the supplier to test its technology on busy city streets. Delphi Automotive has agreed to form a consortium to operate six self-driving vehicles in Singapore, part of an Uber-style ride-hailing service... >>>
Both BT Sport and Sky are launching multimillion pound marketing campaigns featuring high profile players, including David Beckham and Gareth Bale, as they aim to convince consumers they should be the sports broadcaster of choice, ahead of the new Premier League season. Both BT Sport and Sky are launching multimillion pound marketing campaigns featuring high... >>>