The steady increase in invalid traffic (IVT) and the growing popularity of ad blocking have combined to “undermine the integrity of every other performance and effectiveness metric” in digital marketing, according to a leading executive from comScore. The steady increase in invalid traffic (IVT) and the growing popularity of ad blocking have combined to “undermine... >>>
If the fact that Uber acquired a self-driving trucking company for $680 million in stock along with an agreement that included giving the company 20 percent of its trucking profits shocked you, you’re not alone. If the fact that Uber acquired a self-driving trucking company for $680 million in stock along with an agreement that... >>>
Gawker.com, the flagship site of Gawker Media that typified the company’s candid and unapologetic brand of journalism, will be shut down next week. Gawker.com, the flagship site of Gawker Media that typified the company’s candid and unapologetic brand of journalism, will be shut down next... >>>
The fight over Sumner M. Redstone’s $40 billion media empire is over, and the 93-year-old mogul has won. The fight over Sumner M. Redstone’s $40 billion media empire is over, and the 93-year-old mogul has... >>>
New analysis of the Warc case study database has shown that the average profit delivered by high-performing advertising is 1.8 times the advertising investment, or 180%, with even greater returns likely over the long term. New analysis of the Warc case study database has shown that the average profit delivered by high-performing advertising is 1.8... >>>
Thanks to the explosive growth of platforms like Snapchat, Instagram, Twitter and Facebook, the 2016 Rio Games are widely assumed to be the most social ever. And they’re also easily the most mobile. Thanks to the explosive growth of platforms like Snapchat, Instagram, Twitter and Facebook, the 2016 Rio Games are widely assumed to be... >>>
Gawker Media founder Nick Denton emphasized continuity after the company’s news/commentary blogs were sold to Univision Communications this week. Gawker Media founder Nick Denton emphasized continuity after the company’s news/commentary blogs were sold to Univision Communications this... >>>
China’s Lenovo Group (0992.HK), the world’s biggest PC maker, said first-quarter profit jumped nearly two-thirds, helped by a one-off asset sale, but its mobile arm lost money again as a $3 billion bet on buying Motorola to diversify has yet to pay off. China’s Lenovo Group (0992.HK), the world’s biggest PC maker, said first-quarter profit... >>>
Almost one third of Snapchat’s daily active users have viewed Olympics content, as younger fans turn to the social network for bite-sized updates on events in Rio. Almost one third of Snapchat’s daily active users have viewed Olympics content, as younger fans turn to the social network for bite-sized updates on events in... >>>
Chinese rising star Xiaomi has lost its luster, after its smartphone shipments were eaten up by local rivals during Q2. Chinese rising star Xiaomi has lost its luster, after its smartphone shipments were eaten up by local rivals during... >>>
It was fitting that Intel CEO Brian Krzanich’s Tuesday keynote at the Intel Developer Forum (IDF) here began with a wide-ranging music demonstration. First, a pair of DJs went to town on a turntable set built on the Intel Next Unit of Computing (NUC) platform. Then a master percussion demonstrated, with something called an “aerodrum,”... >>>
Spanish-language broadcaster Univision won an auction Tuesday for Gawker Media, which was put on the block in the aftermath of a $140 million judgment against it in the Hulk Hogan invasion-of-privacy case. Spanish-language broadcaster Univision won an auction Tuesday for Gawker Media, which was put on the block in the aftermath of a $140 million... >>>
Pokémon GO may yet turn out to be a short-lived craze, but its longer term impact will lie in advancing the cause of augmented reality and bring the technology within the remit of consumers who may never have heard of the term, industry figures have said. Pokémon GO may yet turn out to be a... >>>
Instead of drivers having to worry about a red light, Audi says it is going to start rolling out cars that electronically communicate with traffic signals starting later this year. Instead of drivers having to worry about a red light, Audi says it is going to start rolling out cars that electronically communicate with traffic... >>>
Google Duo, a new video chat app that works exclusively on phones, is getting released today. I’ve been using it for about a week and I can tell you that it’s fast, easy to use, and devoid of complicated bells and whistles. You tap on the face of the person you want to call, they... >>>
Univision Holdings UNIVISION 0.00% has offered to acquire Gawker Media, challenging a $90 million stalking horse bid from media company Ziff Davis in the auction for the U.S. internet publisher, people familiar with the matter said. Univision Holdings UNIVISION 0.00% has offered to acquire Gawker Media, challenging a $90 million stalking horse bid from media... >>>
Some 15 businesses and 43 unnamed social media personalities have received a written warning from the UK’s official consumer regulator about their disclosure of paid-for online content. Some 15 businesses and 43 unnamed social media personalities have received a written warning from the UK’s official consumer regulator about their disclosure of paid-for online... >>>
Facebook last week began rolling out an update to their site’s code to nullify ad blockers like Adblock Plus, stressing that ads are how the site makes its money. Facebook last week began rolling out an update to their site’s code to nullify ad blockers like Adblock Plus, stressing that ads are how the... >>>