Samsung, the consumer electronics firm, is reported to be preparing to launch an addressable ad product for broadcast TV, in what would be an industry first. Samsung, the consumer electronics firm, is reported to be preparing to launch an addressable ad product for broadcast TV, in what would be an industry... >>>
Google held a splashy press event in San Francisco on Tuesday to unveil a bunch of new hardware, including a designed-from-scratch phone called the Pixel, a fabric-covered virtual reality headset called Daydream View, an Amazon Echo competitor called Google Home, and a home WiFi system known as Google WiFi. Google held a splashy press event in San... >>>
Salesforce CEO Marc Benioff wants Twitter’s data trove and brand; he called social-media pioneer an ‘unpolished jewel’ Salesforce CEO Marc Benioff wants Twitter’s data trove and brand; he called social-media pioneer an ‘unpolished... >>>
There are some firsts that don’t give you bragging rights — and in Yahoo’s case, that’s particularly true if the claim involves customer emails. There are some firsts that don’t give you bragging rights — and in Yahoo’s case, that’s particularly true if the claim involves customer... >>>
The UK’s vote to leave the EU raises some potentially difficult issues for brands, particularly those that have chased innovation and new technology at the expense of more traditional marketing approaches, two industry figures have said. The UK’s vote to leave the EU raises some potentially difficult issues for brands, particularly those that have chased... >>>
Apple Inc launched its Apple Pay software in Russia on Tuesday as the U.S. technology firm extends the global reach of its payment service. Apple Inc launched its Apple Pay software in Russia on Tuesday as the U.S. technology firm extends the global reach of its payment... >>>
Instead of spending millions to build another parking lot, the city of Summit links up with Uber to shuttle commuters to and from the train station. Instead of spending millions to build another parking lot, the city of Summit links up with Uber to shuttle commuters to and from the train... >>>
Salesforce is making yet another acquisition, once again to build out its footprint in marketing and adtech. The company has just confirmed that it is buying Krux, a company that tracks traffic (“data signatures”) across multiple devices — e.g. desktop, mobile, tablet, set-top — and channels — display, social, search, video. In a statement to the SEC,... >>>
Despite the rapid adoption of Netflix, Amazon Prime and other video streaming services, a new study has found that the majority of TV viewers (53%) say they prefer free TV, where they “pay” by viewing ads. Despite the rapid adoption of Netflix, Amazon Prime and other video streaming services, a new study has found that... >>>
It’s a stripped-down version of Messenger for low-bandwidth connections and older phones It’s a stripped-down version of Messenger for low-bandwidth connections and older... >>>
Apple’s prolonged patent battle with VirnetX was believed to be coming to an end back in August, but a new ruling out of an east Texas court this week brings bad news for Apple… Apple’s prolonged patent battle with VirnetX was believed to be coming to an end back in August, but a new ruling... >>>
ING Groep (INGA.AS) plans to shed 7,000 jobs and invest heavily in its digital platforms to achieve annual savings of 900 million euros ($1 billion) by 2021, the Netherlands’ largest financial services company said on Monday. ING Groep (INGA.AS) plans to shed 7,000 jobs and invest heavily in its digital platforms to achieve annual savings... >>>
More and more people are watching YouTube videos on TV sets and TV programming on YouTube, as the lines between different types of online video consumption become increasingly blurred. More and more people are watching YouTube videos on TV sets and TV programming on YouTube, as the lines between different types of online video consumption... >>>
Microsoft made a splash earlier this year when it announced the largest acquisition in its history, signing an agreement to buy LinkedIn for $26.2 billion. But now, Salesforce is trying to convince the European Union to block the deal. Microsoft made a splash earlier this year when it announced the largest acquisition in its history,... >>>
leven years ago, media mogul Sumner Redstone declared “the age of the conglomerate is over” as he prepared to split old-school broadcaster CBS from the fast-growing Viacom Inc cable networks and the Paramount film studio. leven years ago, media mogul Sumner Redstone declared “the age of the conglomerate is over” as he prepared to split... >>>
In the 34-year history of USA TODAY, the Editorial Board has never taken sides in the presidential race. Instead, we’ve expressed opinions about the major issues and haven’t presumed to tell our readers, who have a variety of priorities and values, which choice is best for them. Because every presidential race is different, we revisit... >>>
Pay TV companies could lose close to $1bn in revenues in the next 12 months as a growing number of consumers choose to “cut the cord”, a new study has calculated. Pay TV companies could lose close to $1bn in revenues in the next 12 months as a growing number of consumers choose to “cut... >>>
Apple Music is signing exclusivity deals with musicians, paying for music videos, giving artists a huge platform in return, while Spotify continues to grow in power and influence. But where does this leave record labels, and are they being phased out of the process? Apple Music is signing exclusivity deals with musicians, paying for music... >>>