Fitbit is buying Pebble for $34-40 million

Fitness wearable creator Fitbit is in the process of acquiring smartwatch maker Pebble in a deal that will likely spell the end of the Pebble brand. VentureBeat has learned that the sale price will be between $34 million and $40 million.

Fitness wearable creator Fitbit is in the process of acquiring smartwatch maker Pebble in a deal that will likely spell the end of the Pebble brand. VentureBeat has learned that the sale price will be between $34 million and $40 million.


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